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Form Analytics

Track form views, submissions, conversion rates, and top-performing forms with the built-in analytics dashboard.

Form Analytics

SkunkForms includes built-in analytics to help you understand how your forms are performing.

Dashboard overview

Access analytics from SkunkForms → Dashboard in your WordPress admin. The dashboard shows:

  • Total submissions — All-time and within a date range
  • Submission trend — Daily/weekly submission chart
  • Conversion rate — Views vs. submissions (requires tracking enabled)
  • Top forms — Your most-submitted forms, ranked
  • Recent submissions — Latest entries across all forms

Per-form analytics

Click any form in the dashboard to see detailed stats:

  • Submissions over time — Visual chart of submission volume
  • Field completion rates — Which fields are being filled vs. skipped
  • Submission sources — Which pages contain this form
  • Spam blocked — How many spam submissions were filtered

Conversion tracking

To track form views (not just submissions), enable view tracking:

  1. Go to SkunkForms → Settings → Analytics
  2. Enable Track form views
  3. This adds a lightweight JavaScript counter when forms are displayed

With view tracking enabled, you'll see conversion rates:

Conversion Rate = Submissions / Views × 100

A typical contact form conversion rate is 3-5%. If yours is below 2%, read our guide on why your forms might be killing conversions and consider:

  • Reducing the number of fields
  • Making the form more prominent on the page
  • Improving your call-to-action text
  • Testing different form placements

CRM correlation

Because SkunkForms integrates with SkunkCRM, you can trace the full funnel:

  1. Form view → Someone saw your form
  2. Form submission → They filled it out
  3. Contact created → They're in your CRM
  4. Deal created → They entered your pipeline
  5. Deal closed → Revenue generated

This end-to-end visibility is unique to SkunkForms. Other form plugins can tell you how many submissions you got. We can tell you how much revenue those submissions generated.

Export

Export analytics data as CSV from the dashboard. Useful for reporting or importing into external tools.

Privacy

Analytics data is stored in your WordPress database. No data is sent to external servers. View tracking uses a first-party counter — no cookies, no external scripts, no third-party tracking.

If you need to comply with GDPR analytics requirements, SkunkForms analytics are privacy-friendly by default since all data stays on your server.

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