WPForms vs Gravity Forms vs SkunkForms: Honest Comparison

Let's cut through the affiliate-driven "reviews" and do an honest comparison. We build SkunkForms, so we're biased — but we'll be upfront about where competitors beat us too.

The quick summary

• WPForms — The market leader. Massive template library, polished UI, but expensive for advanced features.
• Gravity Forms — The developer favourite. Powerful, flexible, steep learning curve, no free tier.
• SkunkForms — The new kid. Less mature, fewer templates, but the only one with a built-in CRM for free.

Feature comparison

Form building

All three let you build forms. The experience differs:

WPForms uses a custom drag-and-drop builder. It's polished and intuitive, arguably the best form builder UX in WordPress. 2,000+ templates. You can build basically anything.

Gravity Forms also uses a custom builder, more developer-oriented. About 50 templates. More powerful for complex forms but less beginner-friendly.

SkunkForms uses the native WordPress block editor. No proprietary builder to learn — if you know Gutenberg, you know SkunkForms. 11 templates currently. We're the youngest, so our template library is still growing.

Winner: WPForms for template variety and polish. SkunkForms for the "no new UI to learn" approach.

Pricing

This is where it gets interesting:

Key differences:

• WPForms gates conditional logic, file uploads, and entry storage behind the $199/yr tier
• Gravity Forms includes conditional logic in all paid tiers but has no free version at all
• SkunkForms includes CRM integration, contact management, and deal tracking in the free tier

What you get for free

Gravity Forms doesn't have a free tier, so no comparison there.

Where competitors beat us (honestly)

Let's be real about our gaps:

1. Template quantity — WPForms has 2,000+ templates. We have 11. They win by a mile.
2. Maturity — WPForms and Gravity Forms have years of battle-testing. We're newer.
3. Third-party integrations — They integrate with Mailchimp, Constant Contact, Stripe, PayPal, etc. We have native CRM but fewer external integrations (for now).
4. Multi-step forms — Both competitors support this. We're building it.
5. Payment collection — Both competitors integrate with Stripe/PayPal. Coming soon for us.
6. Ecosystem — WPForms has a massive add-on ecosystem. Gravity Forms has a huge developer community.

Where we win

1. Built-in CRM — Nobody else has this. Your form submissions automatically create contacts, assign tags, and create deals. No Zapier, no middleware.
2. Block editor native — No proprietary builder. Uses the same editor WordPress ships with.
3. Cost for small businesses — If you need forms + CRM, our free tier replaces $500+/yr in plugins.
4. Data ownership — Unlike HubSpot (the closest competitor to our positioning), everything stays on your server.

Who should use what?

Choose WPForms if:

• You need a massive template library
• You want the most polished drag-and-drop UX
• You don't need CRM functionality
• Budget isn't a major concern

Choose Gravity Forms if:

• You're a developer who wants maximum flexibility
• You need complex calculations, surveys, or advanced form logic
• You're building for clients who need enterprise-grade forms

Choose SkunkForms if:

• You want forms AND CRM without paying for two products
• You prefer the native block editor over proprietary builders
• You're a small business, freelancer, or agency watching costs
• You want your form data to automatically feed into a sales pipeline

The bottom line

WPForms and Gravity Forms are excellent products with years of development behind them. We're not going to pretend otherwise.

Our bet is different: we think forms and CRM should be one product, not two. If that resonates with how you work, give SkunkForms a try. It's free, and it takes two minutes to install.

If it doesn't fit your needs, WPForms and Gravity Forms are great choices. No hard feelings.