Free Calculator
Lead Value Calculator
Calculate how much each lead is worth to your business. Understand the true ROI of your marketing efforts and optimize your lead generation strategy.
Enter Your Business Metrics
Enter Your Metrics
Fill out the form on the left to calculate your lead value and see ROI analysis.
Understanding Lead Value
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Basic Lead Value
Calculated as: Average Deal Value × Conversion Rate. This tells you what each lead is worth based on immediate sales.
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Lifetime Value
Includes the total value a customer brings over their entire relationship with your business, not just the first purchase.
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Referral Value
The additional value created when satisfied customers refer others to your business. Often overlooked but highly valuable.
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